6 Ways to Create a Mobile Friendly Website

A website open on a laptop, tablet, and a mobile.

Is My Website Mobile Friendly?

Did you know 58.67% of website traffic comes from smartphones? That's right, over half your potential audience might be giving your website a miss if it's not optimized for mobile.

This isn't just about aesthetics - Google prioritizes mobile-friendly websites in search results! In their "mobile-first indexing" approach, mobile versions take center stage. So, if you want to outrank competitors and drive traffic, a mobile-friendly website is non-negotiable.

This post dives deep into the importance of mobile friendliness and provides actionable tips on creating a website that looks amazing and functions flawlessly on any device.


Read More: How Chatbots Can Transform Your Website?

Tip 1: Avoid Creating Separate Mobile Websites

While it might seem like a good idea at first, creating a separate mobile website comes with a big downside: duplicate content. Search engines penalize websites with duplicate content, hurting your SEO (Search Engine Optimization) ranking. This means your website might not appear on the first page of search results, which is where most users look.

Consolidate Content

Instead of juggling two separate websites, consolidate your content into a single, mobile-friendly website. This eliminates duplication issues and ensures all your content gets indexed by search engines.

Utilize "rel=alternate" Mobile Attribute

If you absolutely must maintain a separate mobile version for some reason, there's a way to avoid duplicate content penalties. Utilize the "rel=alternate" mobile attribute. This tells search engines which version of your website (desktop or mobile) is the primary version.

Here's a breakdown of how to implement it:

Add <link rel="alternate" media="only screen and (max-width: 640px)" href=""/> to your desktop pages. This tells search engines the mobile version of your site (replace "" with your actual mobile site URL) is the preferred version for smaller screens.

Add <link rel="canonical" href=""/> to your mobile pages. This tells search engines the desktop version (replace "" with your actual desktop site URL) is the original source of the content.

By implementing these tags correctly, you can maintain separate mobile and desktop versions while avoiding duplicate content penalties.

Tip 2: Opt for Responsive Design

Responsive design is the secret weapon for mobile-friendliness. It ensures your website automatically adjusts its layout to fit any screen size, from desktops to smartphones. This eliminates the frustration of zooming and scrolling for users, creating a smooth and enjoyable experience on any device.

Responsive design offers a double benefit. Firstly, it simplifies development and maintenance. Instead of juggling separate mobile and desktop websites, you manage one website that adapts seamlessly across all devices. This saves time and resources while keeping your content consistent. Secondly, responsive design is a favorite with search engines like Google, which prioritize mobile-friendliness in search results. 

By implementing responsive design, you can significantly boost your website's ranking and organic traffic, attracting more visitors from mobile searches.

Avoid Default Zoom

While zooming can be helpful for some users, unintended automatic zooming can disrupt your website's layout and hinder the mobile experience. This can occur due to various factors, including browser settings or device configurations. Here's how to prevent this from happening:

By implementing specific meta tags in your website's code, you can instruct browsers to maintain their default zoom level, preventing unexpected magnification that might distort your carefully designed layout. This ensures users see your website exactly as intended, regardless of their device settings. In particular, focus on using the following meta tags within the <head> section of your HTML code:

  • Viewport with user-scalable=no attribute: This tag directly instructs the browser to disable zooming functionality.
  • maximum-scale=1 attribute within the viewport tag: This sets the maximum zoom level to 100%, effectively preventing any zooming in.

Tip 3: Utilize Viewport Meta Tag

Responsive design is the cornerstone of a mobile-friendly website, ensuring your layout adapts seamlessly across devices. But what about the finer details, like text size and element scaling? This is where the viewport meta tag steps in.

What is the Viewport Meta Tag?

Think of the viewport meta tag as a set of instructions for the browser on how to control the visible area of your website (the viewport) on a mobile device. It essentially tells the browser how to scale and adjust your website to fit the user's screen perfectly. This ensures everything on your website, from text and images to buttons and menus, displays correctly and avoids any awkward zooming or resizing issues.

Why is the Viewport Meta Tag Important?

While responsive design takes care of the overall layout, the viewport meta tag fine-tunes the scaling for an optimal viewing experience. Without it, users might encounter text that's too small to read or elements that appear cropped off on their mobile screens. This can lead to frustration and ultimately, a negative user experience.

By including the viewport meta tag in your website's code, you ensure your mobile visitors see your website exactly as you intended, regardless of the device they use.


Tip 4: Optimize Button and Font Sizes

A mobile-friendly website isn't just about responsive design and scaling elements. For optimal usability, you need to focus on the finer details – the size of your buttons and fonts. Tiny text and buttons that are difficult to tap on a touchscreen can cripple the user experience.

  • Inclusive Font Size: People have varying degrees of vision. Adequate font size ensures everyone can comfortably read the information on your website, regardless of their device. Use a font size of 14px or larger for clear and comfortable reading on mobile devices.
  • Touch Targets: Small buttons are the enemy of a smooth mobile experience. Increase your button size to a minimum of 44x44 pixels. This provides a generous target area for users to tap accurately with their fingers.
  • Prioritize Speed: While design is crucial, website speed is equally important. Minimize server response time, leverage browser caching to store website data for faster retrieval, and reduce redirects that slow down page loading.
  • Identify Bottlenecks: Use tools like Google PageSpeed Insights to pinpoint areas for improvement in your website's speed and performance.
Read More: 10 Signs Your Website Needs a Redesign

Tip 5: Use Accelerated Mobile Pages (AMPs)

What Are AMPs?

Accelerated Mobile Pages (AMPs) are streamlined versions of web pages designed specifically for mobile devices. They prioritize essential content while minimizing unnecessary elements. The goal is to deliver lightning-fast load times and an improved user experience.

How to Implement AMPs

Here’s a step-by-step guide to creating AMP versions of your existing content:

Identify Content to Convert

Choose which pages or articles you want to convert into AMP format. Start with high-traffic pages or critical content.

Follow the AMP Guidelines
  • HTML: Use valid AMP HTML. Remove any non-AMP elements (e.g., external scripts, custom fonts).
  • CSS: Use inline styles or the <style amp-custom> tag. Minimize CSS to essential styling.
  • JavaScript: Only use AMP-approved components (e.g., <amp-img>, <amp-analytics>). Avoid custom JavaScript.
  • Structured Data: Include structured data ( for better search visibility.
Create AMP Pages

Duplicate your existing content, modifying it to adhere to the AMP guidelines. Use the <amp-img> tag for images. Optimize image sizes and formats. Implement responsive design principles for layout.

Validate Your AMPs

Use the Google AMP Validator to check your AMP pages.

Fix any validation errors to ensure compliance.

Serve AMPs to Users

Add a link rel=“amphtml” tag in your regular HTML pages, pointing to the corresponding AMP version. When a user accesses your page, the browser detects and serves the AMP version.

Benefits of AMPs:
  • Speed: AMPs load instantly, reducing bounce rates and improving user engagement.
  • SEO: Google prioritizes AMPs in mobile search results.
  • User Experience: Users appreciate fast-loading pages.

Tip 6: Optimize Images and Media

Implement Responsive Images

Ditch the one-size-fits-all approach. Implement responsive image tags like <img srcset="..."> to serve different image sizes based on the user's device screen size. This ensures the image renders optimally without wasting bandwidth on unnecessary pixels on smaller screens.

Use Compressed Files

Go beyond the traditional JPEG and PNG. Choose appropriate formats like WebP (where supported) for photos and illustrations. WebP offers superior compression, leading to smaller file sizes without sacrificing visual quality. Even for traditional formats, tools exist to compress images without significant quality loss. Explore online tools or plugins for your website to find the right balance.

Use Lazy Load

Don't load all images at once. Implement lazy loading using attributes like loading="lazy". This ensures that images outside the user's immediate viewport (what they can see on their screen) load only when they scroll down, preventing unnecessary resource requests upfront and improving initial page load speed.

Minimize Pop-Ups And Interstitials To Reduce The Loading Time

Avoid intrusive pop-ups that disrupt the user experience on mobile. If you are using any, make sure to create compressed pop-ups. Use alternative methods (e.g., banners, inline forms) to convey messages without obstructing content.

Convert GIFs to MP4

While GIFs can be fun, they are often large and inefficient. Consider converting animated content to video formats like MP4. Modern browsers offer excellent video playback support, resulting in a smaller file size and smoother animation experience.

Read More: Why Your Website Needs a Content Management

Comprehensive Testing

A website's mobile-friendliness can't be judged solely on a desktop screen. Thorough testing across a variety of devices is crucial for identifying and rectifying any potential issues. Here's how to put your mobile website through its paces:

Test Using All Devices

Don't limit testing to a single device. Use a range of real mobile devices with different operating systems (Android, Windows, iOS) and screen sizes (tablets, phones) to simulate the user experience across the mobile landscape. This helps identify potential layout inconsistencies or functionality problems that might occur on specific devices.

Test Functionalities

Go beyond a cursory glance. Test all functionalities, including every page, button, and user action you offer on your mobile website. Can users easily navigate menus? Do forms function flawlessly? Are buttons responsive and clear? A meticulous testing approach ensures a smooth and frustration-free experience for your mobile visitors.

External Feedback

Consider enlisting the help of friends or even web usability specialists to test your website. Their fresh perspective can uncover issues you might have missed, such as confusing layouts or unclear instructions. This external feedback can be invaluable in refining your mobile website for optimal user experience.

Why Mobile-Friendly Test is Important?

A website's mobile-friendliness can't be judged solely on a desktop screen. Thorough testing across a variety of devices is crucial for identifying and rectifying any potential issues. Here's how to put your mobile website through its paces:

Helps Fix Accessibility Issues

A mobile-friendly test helps you identify any areas of your website that might be difficult to use on a mobile device. This could include text that's too small to read, buttons that are too close together to tap easily, or pages that take too long to load. By fixing these issues, you ensure that everyone who visits your site, regardless of their device, has a smooth and positive experience.

Google SERPs: Mobile Friendliness is Important For SEO

Search engines like Google consider mobile-friendliness when ranking websites in search results. This means that if your website isn't mobile-friendly, it's less likely to show up on the first page of search results for mobile searches. A mobile-friendly test can help you identify and address any mobile-specific issues that might be hurting your SEO (Search Engine Optimization).

Mobile-First Indexing

People are more likely to stay on a website that's easy to use on their mobile device. If your website is frustrating to navigate on a phone, visitors are more likely to leave quickly. A mobile-friendly test can help you optimize your site for mobile users, leading to longer browsing times and increased engagement with your content.

Continuous Testing

Mobile web usage is constantly evolving, so testing shouldn't be a one-time event. Embrace an iterative approach to mobile website optimization. Here's why ongoing testing is essential:

Evolving User Behavior: As user preferences and browsing habits change, your website needs to adapt. Regular testing helps you identify areas where your mobile website might not be meeting current user expectations.

New Technologies and Devices: The mobile landscape is constantly introducing new devices and functionalities. Ongoing testing ensures your website remains compatible and delivers a seamless experience across the latest platforms.

Track User Analytics: Pay attention to user behavior data, such as click-through rates and time spent on pages. This data can reveal areas where users might be encountering difficulties on your mobile website.

Ready to take your mobile-friendly website to the next level?

Our website development services company offers a comprehensive suite of solutions, including custom website development and eCommerce website development services. We'll craft a mobile-friendly website that not only looks stunning but also drives engagement and conversions. Contact us today to discuss your project and unlock the power of a website that thrives on mobile!

2 comments on “6 Ways to Create a Mobile Friendly Website

Leave a Reply

Your email address will not be published. Required fields are marked *

Verified by MonsterInsights